The Events Insight – S6 E4 Nina Salobir

Episode 40

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Joining us this week from Sydney, Australia, Jack and Ellan chat with the Chief Creative Officer of Orbits, Nena Salobir. One of our most recent additions to the full-time events profession yet, Nena co-founded immersive online venue, Orbits,  during the Covid pandemic and is now creating engaging online venues and experiences for a number of big, global names.

Virtual Venue: Orbits
Event Agency: Usual Suspects Creative
Client: UN Women Australia
Event: International Women’s Day 2021

A law school dropout who found her calling in visual marketing and creative design, Nena and her partner Lachlan Phillips were running a start-up business creating automated video advertising when the pandemic hit. The impact was significant and they had to be innovative and pivot quickly in response. Spotting an opportunity to ensure that life online was not a lesser experience, they set up Orbits to translate real world experiences online without compromise.

Talking about how she deals with managing her high expectations in an industry known for things not always going right, Nena encourages people starting out in the current climate not to give up on their dreams but “be prepared to throw your expectations out” sometimes.

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