What is The Events Insight podcast?

The Events Insight came about through a combination of a little peer pressure and a lot of nagging! Honestly, that’s how it all started – no defining moment, no epiphany.

I’m Jack and I’ve found myself doing a lot of peer support and coaching since Covid hit in March 2020, and I’ve been consistently asked how I remain so positive and focused when sharing my experiences in the events industry.  On a growing number of occasions, I was asked why I didn’t record a podcast to share this positivity.

Why anyone would want to listen to me on a podcast was beyond me, but in the summer of 2020 I accepted an invitation to appear as a guest speaker at another virtual event and, whilst chatting to a panel peer, the subject came up yet again!

“Ok, I might actually have to look into this” I thought. But if I was going to do it, I had some important conditions:

  1. This wasn’t going to be a podcast discussing Covid or all the current struggles people were having – there were enough other people doing that!
  2. It had to be a celebration of our industry, where we could share knowledge and learning with listeners – and perhaps entertain them with some of the many entertaining stories that show how much fun it can be
  3. I needed a great co-host, since I wanted the podcast to be a conversation rather than an interview
  4. I wanted the whole Podcast production (from the branding through to the editing) to utilise the skills of peers I’d met during lockdown, to showcase their talent


If all four conditions were met, then I’d consider the idea!

Condition three was most critical, and one name came straight to mind …. Ellan Campbell-Swann. We’ve worked together over the past few years and despite being from the same industry our specialisms differ – it is this that makes the partnership work so effectively. Ellan has a way with words and, like me, isn’t afraid to speak her mind. She also has an extensive list of contacts that allowed this partnership to be so effective.

Ellan loved working over the first 7 Seasons behind the microphone but decided to take a step back at the end of Season 7 due to other work commitments. Instead, she will now focus on the Podcasts development and focus on this from Season 8 and beyond. However, you can be assured that you’ll hear her voice popping up now and again, as mentioned, she’s always got an opinion!


This meant we had to look for someone to fill that void and who was better than Karen Edwards. Someone who has even been referred to as my event wife on occasions. So you know the two of us will bounce off each other and even agree to disagree on occasions (like any good marriage!), we’re excited to see this partnership develop over the coming seasons as we chat with all our guests and get a real insight into their experience and roles within our sector.

Lockdown has been a challenge to many of us and, whilst agreeing that the podcast itself wouldn’t focus on this, it is perhaps worth taking the opportunity to share one of the positives that we have all taken from this challenging period; the quality of our contacts has increased substantially and some fantastic relationships have been built. This is where the fourth condition came in; some of these new contacts Jack made contributed significantly in the development of this podcast, and we’d particularly like to thank:

  1. Nathaniel Brown [www.Ultraluxe.design] for his creative design skills (and his seemingly endless patience)
  2. Charlotte Kaye [https://charlotteelizabethphotography.com] for her unique photography expertise and ability to get us to sit still and stop giggling
  3. Catherine Rannus [http://www.belightfulmusic.co.uk/] for her enviable and accomplished musical talent
  4. Pamela Hopkinson [http://www.smsukltd.co.uk/] whipping us into shape with her social media mastery
  5. Ari Rannus [https://www.linkedin.com/in/ari-rannus-9543ba1a4/] for his spectacular editing finesse


There are others, but these five have had a huge impact as both supporters and contributors in those initial few seasons and that wont be forgotten.


The podcast itself will take listeners on a journey of experience, shared knowledge and some of the fun and games that come with it – from wading through muddy British fields to adapting (and sometimes not) to exciting and wonderful different cultures across the world. We’ll be hearing from a diverse variety of key people across the international event network and we hope that you enjoy the conversations as much as we have pulling them together.

Who are we?

Jack Saward, Director, Saward Marketing & Events Ltd

Jack is a PR, Trade Fair and Events specialist that has been working in the industry since before he was even 16 (yes, that long!). His experience has taken him far and wide, working with the best contacts from the smallest to the largest settings you can imagine, on projects here in the UK, across Europe, North America, China and Africa. This means that you are in safe hands for all your exhibition and events needs. When you meet Jack you will hear him use the term “professional cuddle” or “customer cuddle”; that’s not because he wants to hug everyone, it’s because the comfort and reassurance you get form a cuddle is exactly what he wants his customers to feel.

Karen Edwards, Director, Bright Events


Karen is (in her own words) endlessly energetic about events. She set up Bright Events because she loves a good problem and believes effective problem-solving is critical to event success.

Her events career has taken her all over the world and personal highlights include the COP26 in Glasgow, a small but mighty training event in Hong Kong and a rather rainy construction show in Peterborough.

Karen provides done-for-you event planning and operational delivery to make your events less, well, eventful!


When she’s not attached to a walkie talkie, you’ll find her mentoring students as a guest lecturer at Staffordshire Uni. Karen is also proud to be a Mental Health First Aider.



The Events Insight